Learning Outcomes

By completing this course, participants will develop essential skills in media handling and communication, focusing on the role of the spokesperson in maritime emergencies. They will learn to deliver clear, accurate, and confident messages under pressure, ensuring the organization's reputation and public trust are maintained. Graduates will gain the ability to manage media interactions effectively, respond to crises, and communicate key messages to diverse audiences, including the press, stakeholders, and the public.

Focus Points

The course will cover critical aspects of media handling, including message development, interview techniques, and crisis communication strategies. Participants will explore the challenges of representing their organization in the public eye, emphasizing the importance of transparency, consistency, and empathy. The program will provide practical insights into handling difficult questions, managing social media, and maintaining control during press conferences. Special focus will be placed on real-world scenarios and role-playing exercises to ensure participants can apply their skills effectively.

Participants

This course is designed for professionals in the maritime industry who may serve as spokespersons during emergencies, including communication officers, safety managers, and senior executives. Participants should have a basic understanding of maritime operations and emergency protocols. Prior experience with public speaking or media interactions is beneficial but not required. The course is ideal for those seeking to enhance their media handling skills and effectively represent their organization in crisis situations.