Learning Outcomes

By completing this course, participants will develop a fundamental understanding of media handling principles and best practices in the maritime sector. They will learn to communicate effectively with the media, manage public relations during emergencies, and maintain the organization’s reputation. The course aims to equip participants with the skills to handle media inquiries confidently, deliver key messages, and respond appropriately in crisis situations. Graduates will be prepared to represent their organization effectively in front of the media.

Focus Points

The course will cover key aspects of media handling, including message development, media interview techniques, and crisis communication strategies. Participants will explore the unique challenges of interacting with the media in the context of maritime safety and emergencies. Emphasis will be placed on transparency, accuracy, and empathy in communication. The program will provide practical insights into preparing for media interactions, managing social media, and handling difficult questions. Special focus will be placed on real-world scenarios and role-playing exercises to ensure participants can apply their skills effectively.

Participants

This course is designed for maritime professionals, including communication officers, safety managers, and senior executives who may serve as spokespersons during emergencies. Participants should have a basic understanding of maritime operations and emergency protocols. Prior experience with public speaking or media interactions is beneficial but not required. The course is ideal for those seeking to enhance their media handling skills and effectively represent their organization in crisis situations.