Learning Outcomes

By completing this course, participants will develop a comprehensive understanding of media handling techniques specific to the maritime industry. They will learn to communicate effectively with the media, manage public relations during crises, and uphold the company's reputation. The course aims to equip participants with the skills to handle media inquiries confidently, deliver key messages accurately, and respond appropriately in emergency situations. Graduates will be prepared to represent their organization effectively in all media interactions.

Focus Points

The course will cover essential aspects of media handling, including message development, interview techniques, and crisis communication strategies. Participants will explore the unique challenges of interacting with the media in the maritime context, with an emphasis on transparency, accuracy, and empathy. The program will provide practical insights into preparing for media interactions, managing social media, and addressing difficult questions. Special focus will be placed on real-world scenarios and role-playing exercises to ensure participants can apply their skills effectively.

Participants

This course is designed for maritime professionals, including communication officers, safety managers, and senior executives who may serve as spokespersons during emergencies. Participants should have a basic understanding of maritime operations and crisis management protocols. Prior experience with public speaking or media interactions is beneficial but not required. The course is ideal for those seeking to enhance their media handling skills and effectively represent their organization in crisis situations.